Perceived Affordance
One of the most important goals of web site usability testing is finding and fixing perceived affordance issues. You can increase your usability, conversion and thus your web site Return on Investment (ROI) by improving perceived affordance.
What’s perceived affordance? For web site owners, it’s the art and science of designing objects like ‘buy now’ buttons in such a way that your web site visitors know just by looking at it that they can click on it.
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