Archive for the ‘ usability ’ Category

Copy Does Matter

Take a look at 37Signals’ common sense post about writing for the web. It’s a short read (probably on purpose), but it has some solid tips for the wordsmiths.

read Copywriting is Interface Design »


Estimated reading time in web design


If time is a factor, then this article is for you. For the next one minute and 58 seconds, you can gain some insight on how much content is actually being read on your site and how you can increase a user’s time spent reading that content.

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Best User Interface Design Resources: The Round-up

Get your fix of download resources, inspiration, blogs, applications and more in this interface design roundup.

Read the whole article at »

Perceived Affordance

One of the most important goals of web site usability testing is finding and fixing perceived affordance issues.  You can increase your usability, conversion and thus your web site Return on Investment (ROI) by improving perceived affordance.

What’s perceived affordance?  For web site owners, it’s the art and science of designing objects like ‘buy now’ buttons in such a way that your web site visitors know just by looking at it that they can click on it.

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See where your site is viewable to the differing percentages of internet viewers.

Browsersize from Google

Debunking the myth of the page fold

Above the fold” is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is “above the fold” may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day’s most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

Now learn why it isn’t as important in the digital realm.

Life Below 600px »

The Myth of the Page Fold: Evidence From User Testing »

There Is No Page Fold »

Making dough or spam? The perplexing case of designing lead generation pages

Think Vitamin offers up some tips on developing a single lead generation page

Read it here »