Archive for the ‘ writing ’ Category

Copy Does Matter

Take a look at 37Signals’ common sense post about writing for the web. It’s a short read (probably on purpose), but it has some solid tips for the wordsmiths.

read Copywriting is Interface Design »

Estimated reading time in web design

stopwatch

If time is a factor, then this article is for you. For the next one minute and 58 seconds, you can gain some insight on how much content is actually being read on your site and how you can increase a user’s time spent reading that content.

read the article at briancray.com »

Nation Shudders At Large Block Of Uninterrupted Text

WASHINGTON—Unable to rest their eyes on a colorful photograph or boldface heading that could be easily skimmed and forgotten about, Americans collectively recoiled Monday when confronted with a solid block of uninterrupted text.

read the whole article »

How long should articles be?

We’ve been asked a few times, how long should content be. Repeatedly, the answer has been “keep it brief.” But, what’s not brief enough for  brief? It’s an interesting question that doesn’t have a simple answer. Some studies say “this”, other’s feel “that” and a few give analytical mishmash. Most seem to hover around a maximum of a 600 words. For advertising, it seems to be topping out at 300 words. Here’s some opinions:

If you take a look at this article, about half-way down there is a title called “When Long Has Value;” this has a great argument for a short and long form blended content strategy.
http://www.useit.com/alertbox/content-strategy.html

Here are some other articles that advocate for meaningful articles to be around 600 words:

(Also, it should be noted that 600 words would fill up about a letter-size page and half – thanks Aaron)

Words that Zing

People use websites to make decisions—from what product to buy to what health treatment to seek. When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, web professionals need to understand the rhetorical concept of kairos.

Read the article at A List Apart »

Making dough or spam? The perplexing case of designing lead generation pages

Think Vitamin offers up some tips on developing a single lead generation page

Read it here »