The Evolution of a Website Design

Follow along as designer Mike Kus cruises through the design process from wireframe to final artwork. If your UX team ever uses Comic Sans in a wireframe, you are authorized to sweep the leg.

Read the article at Think Vitamin »

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Debunking the myth of the page fold

Above the fold” is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is “above the fold” may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day’s most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

Now learn why it isn’t as important in the digital realm.

Life Below 600px »

The Myth of the Page Fold: Evidence From User Testing »

There Is No Page Fold »

Flash and Search Engines are friends

Ensuring that search engines can crawl and index your rich Internet applications (RIAs)—so that your content can be found by others—is of critical importance to building and maintaining an online presence. While Adobe and the leading search engines are making significant strides in making SWF content more searchable, you can take additional steps now to improve your search ranking positions further.

The SEO Technology Center helps explain what the challenges are and provides practical steps, examples, and best practices that you can follow to overcome them.

Spend some time polishing your SEO skills at Adobe’s SEO Technology Center »

Words that Zing

People use websites to make decisions—from what product to buy to what health treatment to seek. When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, web professionals need to understand the rhetorical concept of kairos.

Read the article at A List Apart »

Making dough or spam? The perplexing case of designing lead generation pages

Think Vitamin offers up some tips on developing a single lead generation page

Read it here »