Posts Tagged ‘ content ’

Adobe Open Screen Proeject

The Open Screen Project is an industry-wide initiative, led by Adobe and backed by other industry leaders who all share one clear vision: Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.

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Estimated reading time in web design

stopwatch

If time is a factor, then this article is for you. For the next one minute and 58 seconds, you can gain some insight on how much content is actually being read on your site and how you can increase a user’s time spent reading that content.

read the article at briancray.com »

How long should articles be?

We’ve been asked a few times, how long should content be. Repeatedly, the answer has been “keep it brief.” But, what’s not brief enough for  brief? It’s an interesting question that doesn’t have a simple answer. Some studies say “this”, other’s feel “that” and a few give analytical mishmash. Most seem to hover around a maximum of a 600 words. For advertising, it seems to be topping out at 300 words. Here’s some opinions:

If you take a look at this article, about half-way down there is a title called “When Long Has Value;” this has a great argument for a short and long form blended content strategy.
http://www.useit.com/alertbox/content-strategy.html

Here are some other articles that advocate for meaningful articles to be around 600 words:

(Also, it should be noted that 600 words would fill up about a letter-size page and half – thanks Aaron)