Posts Tagged ‘ writing ’

Words that Zing

People use websites to make decisions—from what product to buy to what health treatment to seek. When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, web professionals need to understand the rhetorical concept of kairos.

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Making dough or spam? The perplexing case of designing lead generation pages

Think Vitamin offers up some tips on developing a single lead generation page

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